Floral Love

I chose to do a website redesign for Felly‘s Flowers. Although they have a great business, their website didn’t completely portray the look and feel of their product and mission. I wanted to give them something “fresh”, not only with a unique design and great hierarchy but an overall wow factor experience, to keep their customers coming back. This brand stands for a cherished exchange of giving and receiving beautiful flowers, from even more wonderful people. I created work that resonated with their audience by using actual flowers, leaves, and plants that left a unified visual approach to this timeless tradition, combining the look of pressed flowers and vintage love letter paper. This new vibe and design of multiple website pages take the user through the whole flower picking experience.

Website Design, Rebranding, Advertising, Logo Design, Wireframes, Motion Design, Concepting, Mood Boards, Idea Statements, Typography, Creative Writing, Collage, Photo Treatment, Hierarchy, Layout, Mockups

Product-Based Website Redesign / Rebrand

Photoshop, Illustrator, InDesign, After Effects, Vimeo

home page

Product Collection Page

Product Detail Page

Checkout Page

Home Page Promo

Homepage Dropdown Menu


Concept 1 Idea Statement

Concept 2 Idea Statement

Want to See more of my process? Scan this QR Code and click on the Flowers Project Highlight Story!

Instagram Profile QR Code to scan