This design is not only a visual party in itself, with its bright gradient colors, treated images, handwriting, and fun hand-drawn doodles, it’s a total style 180! Lifest’s Summer Christian concert series has a millennial and Gen. Z audience that I considered during my creative writing and design process, by using their vibe and language to relate the brand’s content to their overall message and event. I kept some elements grayscale to make the vibrant colors pop and create visual hierarchy, making it feel cool yet inviting to attract a large audience. Each category of the design was considered to make the perfect marketing funnel. It takes their desired audience from the Instagram story, to the posts, to a link in their profile bio, that takes them to the event landing page, so they can ultimately get their ticket and go to the event. After seeing this design, I bet you are ready to party with a purpose!