Come on down and bring the whole town to indulge in this redesign of a restaurant called Burger Crest. They prioritize what their customers are tasting and saying, so I wanted to consider that and show a modern retro dining experience. I did this by choosing a font and breaking down the type characters into design elements. With those, I made the logo and packaging and the burger, shakes, and fries menus to keep the brand consistent. They have an extensive menu, so I wanted to make the user experience fun by narrowing the menu down to the 3 main shaped items and letting them build their own so that each customer’s opinion felt valued and their food preparation could be faster. This rebrand would ultimately encourage customers to come to Burger Crest where burgers, modern retro, and community meat.
Rebrand, Branding, Logo Design, Print Design, Pattern Design, Illustrations, Advertising, Concepting, Typography, Layout, Hierarchy, Collage, Mockups, Presentation Deck
Rebrand / Logo Design / Packaging / Menu Design
Illustrator, Photoshop, InDesign